The Business & Culture in México 2018 program offers 4 courses in English taught by distinguished ITAM and guest professors. Students may also add Spanish language courses to their program of study.
Business & Culture in Mexico is a six-week summer program for international undergraduate students interested in learning about Mexico`s business environment and its contribution to the global economic community.
Students learn not only from the knowledge and insights of their professors, but also from the viewpoints of their Mexican classmates. The program includes site visits to companies leading Mexico`s participation in the global economy as well as to cultural destinations that demonstrate the exciting history and development of the country.
Business Strategy II (Intensive, 6 ITAM credits)
Objective: To enable the student to understand and apply the
basic concepts of International Marketing, including the design and
evaluation of International Marketing Strategies.Selected topics
• How firms can achieve a sustainable competitive advantage.
• How to formulate and implement strategies under uncertainty.
• Game theory models to understand how business strategies are implemented.
• How to measure performance of business strategies.
• Understand ethical systems and sustainability principles that are relevant for business strategies.
Management Communication (Intensive, 6 ITAM credits)
Objective: Though written assignments, in-class discussion, individual and group presentations, and role-playing exercises, this course will help students develop the analytical and communication skills necessary to succeed in a competitive international business environment and to become successful leaders of the future. Selected topics include:
• Communication theory.
• Written communication for the business world
• Informative and persuasive presentations.
• Member roles and leadership group.
INTERNATIONAL FINANCE (intensive) (6 ITAM Credits)
Objective: For the student to become familiar with the issues that
shape today’s global markets and to acquire the skills necessary
to tackle managerial problems related to International investing,
financing, and exchange rate risk management. Selected topics
• Foreign exchange risk management.
• Exchange rate determination
• Currency future and options
• Multinational capital budgeting.
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Spanish Language & Culture Courses (Intensive, 3 ITAM credits)
Subject to demand, the ITAM Academic Department of Languages and Composition will offer Spanish Language &Composition courses, covering the four language skills of reading, writing, listening and speaking.
Objectives: 1) To develop a conceptual framework for analyzing
the business environment in emerging markets. 2) To develop
an understanding of the strategic actions that different types
of businesses (e.g., entrepreneurs, foreign MNCs, local MNCs)
have at their disposal to operate in emerging markets; and 3) To
consider and evaluate the public policies that may contribute to the
development of emerging market economies.
• Topics include: Management in emerging economies.
• National development strategies.
• Evaluation of the macro-and micro environments.
• The case of Mexico.
• Firms and multinationals from developed countries and from emerging markets.
The ITAM Academic Department of Languages and Composition will offer Spanish Language & Composition courses, covering the four language skills of reading, writing, listening and speaking. After an initial placement examination, students will be placed in the most appropriate group, according to their level..
Each 6-credit business class consists of 48 contact hours of class discussions and lectures conducted in English by ITAM faculty. Language classes will consist of three ITAM credits and will cover a total of 24 contact hours each. While the number of transfer credits or units must be determined by each home institution, we recommend that universities award 3 semester (US) credits or 6-7.5 ECTS for six-credit course and 1.5 US or 3-4 ECTS for each threecredit language course.
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